Fueled by our passion for hip-hop, we teamed up with Südtirol Creator and organized our very first HipHop event — DRYP Grillz Edition — and it sold out instantly.
Over 1,500 guests came through for a night packed with pure rap culture. With influencer Draco Jay and a campaign that racked up over 1,000,000 profile views, the buzz quickly spread beyond South Tyrol — even catching international attention.
What started as a small idea turned into an unforgettable night everyone's still talking about.
For the next step, we went open air — inside one of the most unique locations in South Tyrol: the historic Festung Franzensfeste.
Headlined by the rapper Data Luv (signed by Stay High / UFO361) and supported by international acts like Dorian, Yalla and Sanchez, the event combined modern hip-hop with a historic setting and became one of the most special locations we've ever worked with.
This edition mixed nightlife with fashion culture.
We booked top German fashion influencer Limo West and cooked up a concept full of style and fun: outfit contests, meet & greets (and yes, €200 2GO vouchers for everybody).
The night was pure chaos in the best way — never before had so many influencers crashed a South Tyrolean club at once, and over 1,000 guests got hooked on hip-hop. Draco Jay, Luis Berlin, MaximFits and a bunch of others showed up too.
